Cookie Policy
Last updated: September 2026
This page lists the cookies stored on your device when you browse the URBAN BODY website, what each one does, how long it stays, and how to change your choice at any time.
What cookies are
Cookies are small text files a website saves in your browser. They let a site remember preferences, count how many people viewed a page, and tell whether an enquiry started from an advert. Alongside cookies we also use localStorage — a similar browser storage mechanism that is never sent to our server.
How we use them
The default on this site is refusal. Until you press "Accept" in the consent dialog, no measurement or advertising cookie is stored on your device.
If you choose "Reject", Google's measurement services still receive aggregated, anonymous data from us — with no cookies, no persistent identifier, and no way to connect separate visits to you.
Cookies in use
Necessary — always stored
Without these the site cannot function or remember that you already answered the dialog.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
ub_consent_v1 |
URBAN BODY | Stores your consent choice so we don't ask again on every visit. Kept in localStorage, never sent to the server. | 180 days |
__cf_bm |
Cloudflare | Distinguishes human visitors from automated bots and protects the site from malicious traffic. | 30 minutes |
wordpress_test_cookie, wp-settings-* |
WordPress | Created only for site administrators signed in to the admin area. Regular visitors never receive them. | Session / 1 year |
Statistics — only after you accept
These show us which pages hold interest and where people leave.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | A random identifier that tells visitors apart without identifying you personally. | 24 months |
_ga_HW1MVL83VW |
Google Analytics | Holds the state of the current visit — when it began and how many pages were seen. | 24 months |
Advertising — only after you accept
These let us tell whether an enquiry began with a click on an advert.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Links an advert click to an enquiry we received, so we can measure whether the advertising works. | 90 days |
_gcl_aw, _gcl_dc |
Google Ads | Created only if you arrived through an advert, and used to attribute that conversion to the campaign. | 90 days |
IDE, test_cookie |
Google (doubleclick.net) | Measures advert exposure and tailors advertising across Google's display network. | Up to 13 months |
Change your choice
You can change your mind at any point. This button reopens the consent dialog, and a new choice replaces the previous one. Either way we ask again after 180 days.
Clearing cookies in your browser
The button above affects this site only. To clear cookies more broadly, open your browser settings: in Chrome under Privacy and security → Site data; in Safari under Privacy → Manage website data; in Firefox under Privacy & Security → Cookies and Site Data. Blocking cookies outright may break other websites.
Third parties
Our measurement and advertising services are provided by Google. Their use of the data is governed by their own terms: Google Privacy Policy and How Google uses data from partner sites. We do not sell or pass your data to anyone else.
Your rights
Non-essential cookies are used on the basis of consent, and that consent can be withdrawn at any time. Under Israel's Protection of Privacy Law, and under the GDPR for visitors from the European Union, you may ask to see the data held about you, correct it, or have it deleted.
Contact
Questions about this page:
[email protected]
URBAN BODY · 42 Bograshov St, Tel Aviv